If you’re trying to boost your client base then it’s extremely important to be using photographs to your benefit. Did you know that the key to the perfect product marketing plan is not writing the perfect content? These days it’s all about images.
Yes, your audience wants to know details about your products. But you need to find a way to communicate it without forcing them to read long descriptions. If you don’t, your competitors may have the upper hand.
Still not convinced this should rank high on your budget’s priority list? Here’s proof of how valuable product photography is.
Gets Your Customers in the Mood for Buying
A picture being worth a thousand words is a cliché for a reason. It’s absolutely the truth.
You can’t take your customers to a cold camping area and show them how comfortable your sleeping bag product line is. However, having a picture of an actor/model smiling while huddled in your sleeping bag or a picture of the fleecy inside will go a long way in getting your products sold.
All you need is to plant a seed that your products are the solutions to problems your customers may have. And with images you can do just this.
Communicate Without Saying a Word
As mentioned, your consumers will do almost anything to avoid reading text. So why not tell them what you want them to know with the right images:
- Show all the colours the product is available in
- Show different sizes
- Show close ups of features you know your audience always asks you about
So, make your list of important information and then find ways of stating it via photographs.
The Right Images Increase Sales and Limit Product Returns
How do you get someone on an eCommerce site to commit to a purchase? Trust. It’s easy in a normal store, but online you need to convince someone to buy an item they can’t feel or test. Once again images will come to your rescue.
Posting multiple images provides enough proof of a product’s worth. Each close up gives a browser a little more faith that the product will live up to his or her expectations. Enough trust in your product will likely turn into a sale.
Of course you get people who purchase impulsively because they know they can return it if they aren’t happy. This may result in expenses on your side so you need to counteract this. Increasing the number of product photographs can minimise this number of returns because people will immediately see whether the items match their expectations.
Your images serve as online salesmen if you do it right.
You Can Beat Your Competitors with the Right Pictures
But here’s a word of caution: don’t simply use amateur images taken with your smartphone.
Professional photographs are easily identified by their quality, lighting and clarity. A grainy photo tells you someone was in a hurry.
Show you’re better than your competitors and more attuned to detail by using high quality product images. It’s one more way you’re telling people what your company is about without even meeting them.
Build Your Brand
A photograph is not a short-term plan. It’s your long-term solution to get your company recognised as a market leader.
Imagine professional, branded photographs being used across months or years. These photographs can communicate your brand values such as:
In the short-term, taking high quality photos of your products may seem like an expense when in reality it’s an investment.