The importance of real v’s stock photos as web content

We came across a really interesting eye-tracking study recently that demonstrates the dramatic gap between how users approach website images especially between images of real relevant people and stock photography.  In short, images of real relevant people within your company or organization draw the most gaze from the viewer who will spend more time looking at the image than they will reading any text or bio on the page.  You can ready the full study here  https://www.nngroup.com/articles/photos-as-web-content/

 

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harrison