We photographed a really interesting conference recently at Chartered Accountants House Dublin.
Run by the Corporate Governance Association of Ireland in conjunction with Chartered Accountants Ireland, the conference was all about the importance of creating an environment for workers to speak up safely in to avoid the recent whistleblowing mistakes. It is also a really good case study of how best to incorporate PR photography into your conference photography.
The conference was opened by Labour Party leader, Brendan Howlin TD and was attended by an audience of financial leaders, advisers, and public sector professionals. One of the most interesting presentations given at the conference was by retired Irish Army Captain, author and security analyst, Tom Clonan. He recounted his own experience as a whistleblower and the importance of creating a culture within which individuals in companies and organisations are encouraged to speak up without fear.
Public Relations & Conference Photography
The conference was also a very good example of how to make a public relations shoot part of the overall conference photography. In this case, we allowed ample time before the conference start time for the PR shots. Allowing a little extra time always makes for better more eye-catching imagery. In this case, we had detailed pre-shoot discussions with the client about what was to be achieved and how we were going to do it. This entailed bouncing a few ideas around which culminated with the rental of a couple of megaphones as props! With a well-managed 10min slot before the conference start time, we were able to put together a strong selection of images that covered a full range of uses including press and pr.
During the conference, we made use of a single off-camera flash placed discreetly out of eye lines. The off-camera flash allows for a more creative shot with light coming from different angles to the camera plane. Off camera flash is something that I intend to do a more in-depth post about in the future.